Learnhowtomanage,lead,andsucceed...theSamsungway.Basedontenyearsofresearchandinterviewswith80topexecutives,theaward-winningTheSamsungWayisthefirstdefinitiveguidetothegroundbreakingmanagementprinciplesthattransformedalaggingelectronicscompanyintooneofthemostsuccessfulbrandsintheworld.CombiningprofessionalinsightsfromSamsunginsiderswithpracticalapplicationsformanagers,executives,andCEOs,thispowerhouseofabookshowsyouhowto:speedupdecisionmakingandexecution,onabiggerscale;createaconvergencesynergyamongdiversifiedbusinesses,whilestayingcompetitiveincorebusinesses;andmixandmatchWesternandEasternmanagementstyles.Alsoknownas"TheThreeParadoxesofSamsungManagement,"theseseeminglycontradictorygoalsarethekeysbehindChairmanLeeKun-Hee'snow-famousNewManagementInitiative-thebusinessplanthatdroveSamsungtobecomethenumber-oneleaderinmobilephones,televisions,semiconductors,andotherelectronics.Arevolutionary-andtime-tested-approachtoinnovation,Samsung'smanagementprincipleswillhelpyoufindtheperfectbalanceofstylesbycombiningthebestofallworlds.Thisingeniousstep-by-stepguideshowsyouhowtoimplementSamsung'sproventechniquesforgraftingAmericanbusinesspracticesontoaJapanesesystem,thuskeepingcostslowandbringingaboutdifferentiation.You'lllearnhowtoachievebotheconomiesofscaleandspeedinthiseraofahypercompetitiveworld.Bestofall,you'lldrivenewideasandinnovationsateverylevelofyourcompanywhilebuildingonyourgreateststrengthsandsuccesses.That'sTheSamsungWay.PraiseforTheSamsungWay:"Toremaincompetitiveintoday'sglobalmarketplace,GEmustbenchmarkitselfagainstthebestruncompaniesintheworld.Samsungisoneofthesecompanies.ThisinsightfulbookoutlinesSamsung'sformulaforsuccessandisanimportantreadforanyexecutiveorleaderwhowishestoimplementasimilarplanintheirownorganization."(JeffImmelt,ChairmanandCEOofGE)."IfIweretobeaskedabouthowSamsungElectronicsbecamesuccessful,IwouldconfidentlyrecommendTheSamsungWayinlieuofaresponse.AsCEOofSamsungElectronics,Iamstillamazedbytheinsightfulanalysesandexplanationsgivenhere.ThisbookledmetoreconsiderthedirectionofSamsung'sfuturestrategy."(Oh-HyunKwon,Vice-ChairmanandCEOofSamsungElectronics)."Afirsthandglimpseofhowanunlikelylaggardinemergingeconomiesbecameaglobalpowertobereckonedwith.Thisinformed,readablebookwillhelpyouunderstandwhatmanagementinnovationisreallyallabout."(RitaMcGrath,Professor,ColumbiaBusinessSchool,andauthorofTheEndofCompetitiveAdvantage)."Samsunghasemergedasthemostintriguing,andtoitsrivalsmostthreatening,globalcompanyfromAsia.ThisbookprovidesbothdetailedinsightsintohowSamsungrosetoglobalprominenceanddevelopedanewmanagementmodel,transcendingcontradictionstocombinethebestfromEastandWest.Afascinatingread!"(YvesDoz,SolvayChairedProfessorofTechnologicalInnovation,INSEAD)."Thisisthefirstin-depth,behind-the-sceneslookathowSamsungachieveditscurrentsuccessasoneoftheworld'sforemostcorporations.Itwillbeofgreatinteresttoexecutives,managers,andcompanieswhoneedtoupgradetheirgametoworld-classstatusandbeyond."(PankajGhemawat,AnselmoRubiraltaProfessor,IESEBusinessSchool)."TheherculeaneffortsofProfessorsSongandLeegosomedistanceindemystifyingthesecretsofTheSamsungWay.Therearelessonshereforthebehemothsofthedevelopedworld,aswellastomorrow'schallengersfromtheemergingworld."(TarunKhanna,JorgePauloLemannProfessor,HarvardBusinessSchool).