Unit One Communication and Intercultural Communication
Reading 1 Communication
Reading 2 Communication in a Global Village
Reading 3 Intercultural Communication
Unit Two Culture and Language
Reading 1 Culture
Reading 2 The Iceberg Model of Culture
Reading 3 Coping with Cultural Differences
Reading 4 Culture Shock--New York City to Rural France
Reading 5 Ctilture and Language---Language Mirrors Values
Reading 6 Translation and Culture
Unit Three Verbal Communication
Reading 1 The Meaning in Words
Reading 2 The Cultural Connotation of Chinese Kinship Terms
Reading 3 How to Manage Verbal Intercultural Communication Effectively
Unit Four Nonverbal Communication
Reading 1 The Power of Nonverbal Communication
Reading 2 Body Language
Reading 3 How to Understand Monochronic and Polychr0nic Time to Improve International Business Communications
Reading 4 How‘s Your Personal Distance--Watch This Space
Unit Five Communication Style---High and Low Context
Reading 1 General Introduction to High-context and Low-context Cultures
Reading 2 High-low Context as a Communication Tool for Understanding Cultural Differences
Reading 3 Chinese Communication Style
Unit Six Cultural Dimension
Reading 1 Hofstede’s Five Cultural Dimensions
Reading 2 The Drawbacks of Applying the Hofstede Model
Unit Seven Managing Intercultural Conflicts
Reading 1 Conflict
Reading 2 Culture and Conflict
Reading 3 Destructive vs. Constructive Conflict
Unit Eight Intercultural Negotiation
Reading 1 Cross-Cultural Negotiations
Reading 2 Japanese Negotiation Style
Reading 3 The 36 Chinese Strategies Applied to Negotiation
Unit Nine Intercultural Management
Reading 1 Intercultural Management
Reading 2 Intercultural Synergy in Mergers & Acquisitions
Reading 3 KFC and McDonald‘s a Model of Blended Culture
Reading 4 The Art of Communication is the Language of Leadership
Unit Ten Understanding East and West Cultures and Their Behaviors
Reading 1 Japanese Culture
Reading 2 Key American Values
Reading 3 The Impact of Cultural Differences When Entering Chinese Market
Reading 4 Working with the French
Reading 5 India
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