英文原版书 The Art of the Start 美版硬皮精装本 Guy Kawasaki
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作者:
不详
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出版社:
不详
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ISBN:
9781591840565
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出版时间:
2004
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装帧:
其他
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页数:
226页
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ISBN:
9781591840565
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出版时间:
2004
上书时间2010-06-27
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美版硬皮精装本，不是复印本或打印本。//9成新，最后空白页有书店章// The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Hardcover)·~Guy Kawasaki·//---------Publisher:Portfolio Hardcover; 1 edition (September 9, 2004) ·Language:English ·Product Dimensions:9.4 x 6.3 x 0.9 inches ·Shipping Weight:13.6 ounces (View shipping rates and policies)·---------From Publishers Weekly ：Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple\'s Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with \"GIST\" (\"great ideas for starting things\"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company\'s name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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