商务英语阅读教程1（学生用书 第2版）/新世纪商务英语专业本科系列教材

　　《商务英语阅读教程1（学生用书 第2版）/新世纪商务英语专业本科系列教材》主要培养学生的阅读理解能力、语言观察能力、逻辑思维能力、跨文化沟通能力、通过阅读获取信息的能力等。本教程把提高学生的阅读技能，培养阅读兴趣，养成良好的阅读习惯和扩大词汇量也作为预设目标。

　　本教程选材力求短小精悍，内容隽永，兼顾题材的丰富性和体裁的多样性，特别注重文章的趣味性和可读性，以培养和保护学生的阅读兴趣。每单元的阅读材料涉及国际商务的一个领域，如营销、金融、会计、审计、税务、跨国公司、投资、物流、房地产、统计、商务、贸易、法律、运输、旅游、银行、广告、零售、批发、保险、电信、国际组织或政府间组织、国际协定等。阅读技巧涉及词汇理解、句子理解、篇章理解、段落理解和快速阅读技巧等。在难度上由浅人深，篇幅上从短到长，循序渐进。

Unit 1 Effective Communication
Part I Pre-reading Questions
Part II Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part HI Reading Skills
Part IV Supplementary Reading： How to Make the Multicultural Work Force Work
Part V Test Yourself

Unit 2 Soaring China
Part I Pre-reading Questions
Part II Extensive Reading
Text A Clicks to Brick
Text B Still Made in China
Part III Reading Skills
Part IV Supplementary Reading： Divergence Seen in Chinese Companies' Development
Part V Test Yourself

Unit 3 Gender Discrepancy
Part I Pre-reading Questions
Part II Extensive．Reading
Text A Home Truths about Working Families
Text B The Weaker Sex
Part III Reading Skills
Part IV Supplementary Reading： Humor Me
Part V Test Yourself

Unit 4 Staff Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A Handle Your Men in the Office
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part III Reading Skills
Part IV Supplementary Reading： The New International Style of Management
Part V Test Yourself

Unit 5 Consumer Behavior
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Rich Can Learn from the Poor about How to Be Frugal
Text B Here's How to Crack the Code on Your Customers' Behavior
Part III Reading Skills
Part IV Supplementary Reading： How Consumers Rewrote the Old Recessionary Rules
Part V Test Yourself

Unit 6 Marriage Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A Three Views of Marriage
Text B Married， with Money
Part III Reading Skills
Part IV Supplementary Reading： Yours， Mine & Mine
Part V Test Yourself

Unit 7 Corporate Social Responsibility
Part I Pre-reading Questions
Part II Extensive Reading
Text A What Businesses Owe the World： Then and Now
Text B Don't Put People Before Profits
Part III Reading Skills
Part IV Supplementary Reading： Social Saints， Fiscal Fiends
Part V Test Yourself

Unit 8 Career Success
Part I Pre-reading Questions
PartlI Extensive Reading
Text A Brain-twisting Job Interview Questions by Microsoft
Text B It's Time for a Brand New You
Part III Reading Skills
Part IV Supplementary Reading： Why Can't You Find a Job？
Part V Test Yourself

Unit 9 Positive Attitudes
Part I Pre-reading Questions
Part II Extensive Reading
Text A Be Happy 'Cause I Choose Happiness
Text B If You Fire People， Don't Be a Jerk about It
Part III Reading Skills
Part IV Supplementary Reading： Positive Thinkers
Part V Test Yourself

Unit 10 Out-of-the-box Thinking
Part I Pre-reading Questions
Part II Extensive Reading
Text A How Fast Can You Learn？
Text B Student Teachers
Part III Reading Skills
Part IV Supplementary Reading： Got ideas？
Part V Test Yourself

Unit 11 Time Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A 20 Ways to Save 20 Minutes
Text B How Much Time Should CEOs Devote to Customers？
Part III Reading Skills
Part IV Supplementary Reading： Time Management in the Age of Social Media
Part V Test Yourself

Unit 12 Green Business
Part I Pre-reading Questions
Part II Extensive Reading
Text A Succeeding as a "Green" Business
Text B The Wellness Boom
Part III Reading Skills
Part IV Supplementary Reading： Recycle， Reuse， Reprofit：
Startups Try to Make Money Selling Your Stuff
Part V Test Yourself

Unit 13 Honesty Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A In Search of Honesty
Text B 5 Ways to Spot a Liar
Part III Reading Skills
Part IV Supplementary Reading： Slasher Attack
Part V Test Yourself

Unit 14 Ways of Investment
Part I Pre-reading Questions
Part II Extensive Reading
Text A Ways to Keep More Cash
Text B When Stocks Tank， Some Investors Stampede
to Alpacas
Part III Reading Skills
Part IV Supplementary Reading： Get the Right Coverage
Part V Test Yourself

Unit 15 Retirement Planning
Part I Pre-reading Questions
Part II Extensive Reading
Text A How Long Will You Live？
Text B Plan Ahead to Beat Retirement Blues
Part III Reading Skills
Part IV Supplementary Reading： Over 60 and Overlooked
Part V Test Yourself

Unit 16 Era of Big Data
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Second Age of Reason
Text B Mass Individualism Makes Life Tough for
Consumer Product Giants
Part III Reading Skills
Part IV Supplementary Reading： Computer Chips and Dip
Part V Test Yourself
Appendix： Key to Test Yourself