本书为英语原版，精装本，原定价155.00美元，净重630克，馆藏。【图书分类：经济 > 世界各国经济概况、经济史、经济地理 > 各国经济 > 越南经济 > 国民经济计划及其管理】Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.
The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:
Contextualizes political, economic and social traditions Discusses Vietnam’s competitiveness within the global economy Analyzes key functional areas, including HRM, marketing, finance and strategy Examines key issues and new developments in management and business
This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.
Contents: 1. Setting the Scene for the Changing Face of Management in Vietnam (Chris Rowley and Quang Truong) 2. The Changing Face of Human Resource Management in Vietnam (Quang Truong and Beatrice I.J.M. van der Heijden) 3. The Changing Face of Marketing Management in Vietnam (Pierre Dietrichsen, Elizabeth Erasmus and Thanh Phung Phuong) 4. The Changing Face of Financial Market Management in Vietnam (Oliver Massmann and Chris Rowley) 5. The Changing Face of Strategy Management in Vietnam (Quang Truong and Thiem Ton That Nguyen) 6. The Changing Face of Foreign Direct Investment Management in Vietnam (Clemens Bechter, Chris Rowley, Katharina Kuhn and Oliver Massmann) 7. The Changing Face of Public Sector Management in Vietnam (Truong Xuan Do and Quang Truong) 8. The Changing Face of Women Managers in Small and Medium Sized Enterprises in Vietnam (Anne Vo and Charles Harvie) 9. The Changing Face of Management in Vietnam Revisited (Chris Rowley and Quang Truong)
About the Author: Chris Rowley is Professor of HRM and Director of the Centre for Research in Asian Management at City University, UK. He is editor of the leading journal Asia Pacific Business Review and has published widely in the area of Asian business and management with more than 25 books and over 130 articles.
Quang Truong is Professor of Organizational Behaviour and Human Resource Management at Maastricht School of Management, the Netherlands. He has written extensively in local and international journals on development matters in Vietnam.
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