-
作者:
作者
-
出版社:
清华大学出版社
-
ISBN:
9787302582625
-
出版时间:
2021-08
-
版次:
1
-
装帧:
平装
-
开本:
16
-
页数:
300页
-
字数:
362千字
-
出版时间:
2021-08
-
版次:
1
-
装帧:
平装
-
开本:
16
-
页数:
300页
-
字数:
362千字
售价
¥
45.80
5.8折
定价
¥79.00
品相
全新品相描述
上书时间2024-04-17
卖家超过10天未登录
手机购买
微信扫码访问
-
-
商品描述:
-
主编:
本教材主要适用于高等院校英语专业的本科生或,作为其知识类课程的教材;或者相关专业的,作为其专业英语或者双语课程的教材;也可作为从事相关工作英语爱好者的阅读材料。
目录:
unit 1 business environment
rea
1.1 intemal environment
1.2 external environment
case study road, trade and exchange-china and asean countries forge closer munity
assignments
unit 2 entrepreneurship
rea
2.1 the definition of entrepreneurship
2.2 entrepreneurs personalities
2.3 the stages of creating a venture
2.4 entrepreneurship and leadership
2.5 the reasons for rapid growth of entrepreneurship
2.6 top ten causes of entrepreneurial failure
case study zdeer banks on smart technologies to expand presence in wellness segment
assignments
unit 3 discovering business opportunities
reaing
3.1 how to find the opportunity thats right for you
3.2 how to decide whether or not to pursue a business opportunity
3.3 how to identify and evaluate the risks
3.4 advice to potential entrepreneurs
3.5 business opportunities in china
case study we ride to provide driverless minibus services
assignments
unit 4 establishing a business
rea
4.1 taking the right approach to making real money
4.2 generating ideas for your business
4.3 determining your personal and business goals and evaluating your business ideas
4.4 choosing the right business organization
4.5 registering a business name and getting your licenses as appropriate
4.6 writing a business n
case study geek+ founder zheng yong sees massive potential of robots in
industrial sectors
assignments
unit 5 organizational structure
rea
5.1 significance of organizational structure
5.2 types of organizational structures
5.3 formal and informal organizations
5.4 keys to erecting an effective organizational structure
……
unit 6 recruiting and training employees
unit 7 employee motivation
unit 8 corporate culture
unit 9 production and product
unit 10 marketing
unit 11 financiaimanagement
unit 12 financing
unit 13 corporate so responsibility
unit 14 going to the international market
unit 15 e-business
case study lightinthebox provides value to consumers across the world
assignments
内容简介:
本书以基本的商业活动为主线,从企业的创建到经营管理,系统培养对各种商业情境的认知和理解,训练其从事相关活动的基本能力。教材通过让置身于真实的情境,学基础理论和知识,并进行实践的训练,为将来的职场竞争打好基础。全书共包含十五个单元,每个单元下设三大板块,并配有针对的练。本书主要适用于高等院校英语专业的本科生或,作为其知识类课程的教材;或者相关专业的,作为其专业英语或者双语课程的教材;也可作为从事相关工作英语爱好者的阅读材料。
作者简介:
袁奇,博士,中南财经政法大学外国语学院副院长,副教授,硕士生导师,英语专业负责人。研究方向为英语、翻译。主讲课程为“工商导论(英文)”、“市场营销(英文)”、“翻译专题”、“经济文本翻译”等。2018年精品在线开放课程“英语”课程负责人。近5年曾主持产学合作协同育人项目1项,高校教育改革专项项目1项,高校基本科研业务费培育项目1项,校级研究项目1项。近5年编著英语视听说等教材3本,发表5篇。获中南财经政法大学校级成果1项。
孔网啦啦啦啦啦纺织女工火锅店第三课
开播时间:09月02日 10:30
即将开播,去预约
直播中,去观看