introduction the rock and the hard ce dynamic city, tabloid tv key research questions methodology the arrangement of the thesis part one chinese media in transition chapterone from to" market the first period the second period the third period the fourth period and the party principle chaptertwo institutional shifts shifting governance--decentralization shifting finances--the growth of advertising shifting environments: the rise of the inter shifting corporate structure consolidation and conglomeration shifting horizons: imports, exports and transnational alliances chapterthree programming responses changing emphases--from instruction to audience buil merce and representation--tabloidisation tabloidisation with chinese characteristics part two shanghai: media city chapterfour shanghai, a unique metropolis the city as a city state the city as a cultural laboratory the city as a consumer centre the city as a media hub summary chapterfive broadcasting in. shanghai a city in motion: developments and opportunities emerging broadcasting markets: petition and merism consolidation and speization: the rise of thai media group chaptersix the development of dragon tv motivation ambitions corporate strategies petitions and petitors summary part three reorgan i sing representat i 0ns chapterseven inside dragon tv institutional innovations programming strategies dimensions of tabloidisation chaptereight talking points: tonight show talk shows in china american vs. dragon tonight show a case study of dragons tonight show chapternine investigations: depth 105 investigative documentaries in china a case study of depth 105 chinese-style tabloidisation in depth 105 chapterten popular pleasures: game yers the gaming culture in china a case study of game yers chinese-style tabloidisation in game yers conclusion bibliography interviews acknowledgements list of figures figure 2.1the control structure of chinas television system (2000) figure 2.2the growth of chinese television station figure 2.3chinese inter users main pures of accessing the inter (%) figure 2.4the percentage of imported programmers of the from the 1960s to the 1990s figure 3.1the share of entertainment shows in all chinese television programmers(2000-2004) figure 4.1the map of shanghai in 2003 figure 5.1professional channels in 2002 after the speization reform figure 5.2the offily announced tree structure of shanghai media system (2004) figure 5.3the control structure of shanghai media system (2004) figure 7.1the organizational structure of dragon ltd. figure 7.2the organizational structure of dragon figure 7.3the correspon ition in dragon ltd. and dragon figure 7.4audience ratings of dragon tv and channel young (27thjanuary 2004) figure 8.1the audience ratings of tonight show from 294 december 2003 to 31 st january 2004 figure 9.1the percentage of shanghai--related reports in depth 105 (1 st january 8th october 2005) figure 9.2the major categories of the programme topics of depth 105 (1st january 8th october 2005) figure 9.3parison of rating figures of depth 105 and 1/7 over the same period(19th february- 10th april 2005) figure 10.1sales of on-line games in china (2001-2004) figure 10.2geographic share of puter related markets in 2002 figure 10.3the survey of chinese puter game yers figure 10.4the personnel structure of the production team of game yers figure 10.5production process of game yers list of tables table 2.1the growth of cable television in china (1990-1998) table 2.2most watched channels in beijing, shanghai and guangzhou (1998) table 2.3the growth of advertising in china (1981-1998) table 3.1four modes of munication table 5.1shanghai modem industrial park (2004) table 5.2shanghai import & export (us$ billion) table 5.3the cost and ine of channel news and finance (rmb million) (2001) table 5.4changes in the percentage of people that switched on television after 21-30 before and in the first month of the expan of prime time (%) table 6.1published cost of mer (15 rmb / 30 second;) in dragon, former shanghai satellite tv, and channel young table 8.1the schedule of tonight show (2003) table 8.2the news items that were chosen and presented in one of the tonight show (2003) table 9.1topic list of depth 105 (1st january-8th october 2005) table 10.1the contribution of the on-line game industry toward relevant industries (2004) table 10.2the content list of game yers table 10.3analysis of rrating figures of game yers in january, february,and march 2004
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