Unit1InternationalBusiness
TextATheScopeofInternationalBusiness
TextBInternationalTrade
CaseStudy：SOHO，aBetterChoice
国际商务文化知识小贴士——美国商务文化介绍
Unit2InternationaIFinance
TextAVisaDevelopmentinChina
TextBInternationalBanking
CaseStudy：CitigroupRegretsoverBondCoup
国际商务文化知识小贴士——英国商务文化介绍
Unit3BusinessIntegrity
TextATheInsuranceIndustry：Reprehensible---Price-fixing,Bid-riggingandUndisclesedPaymentsintheInsuranceIndustryAppeartoBeRife
TextBTheLeakyCorporation
CaseStudy：WorldComsDishonestReport
国际商务文化知识小贴士——经济诚信
Unit4BusinessElite
TextAAlanGreeuspan：theMostPowerfulGuy
TextBFromDormtoDell
CaseStudy：Lenovo?IBM?
国际商务文化知识小贴士——William.H.Gates
Unit5E-Commerce
TextACyberpromotion：CommunicatingwithCustomerOnline
TextBWhyeBayIsBuyingSkype
CaseStudy：WhyYouOughttoSellYourPresents
国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状
Unit6EnterpriseManagement
TextAMcDonald
TextBHP,CompaqMergerFailstoRallyUSTechStocks
CaseStudy：Downsizing
国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式
Unit7BusinessStrategies
TextAChineseBusiness，ChamporChump?
TextBPepsiGetsStreetSmart
CaseStudy：NewUnitedMotorManufacturing,Inc.
国际商务文化知识小贴士——商务谈判礼仪
Unit8MarketingandPromotion
TextAProspectofCyberpromotion
TextBFastFashionShakesupAmericanRetail
CaseStudy：PromotionMovesofVans
国际商务文化知识小贴士——德国商务习俗
Unit9SecurityandInsurance
TextADirectorsandOfficersInsurance--thePriceofProminence
TextBChinasStockMarketReforms
CaseStudy：BankofTokyo-MitsubishiLtd.
国际商务文化知识小贴士——道琼斯和纳斯达克介绍
Unit10EmploymentandStaffing
TextAEconomicDownturnGivesWorkersOpportunitytoTryNewAdventures
TextBTheThree-stepInterviewProcess
CaseStudy：BackingTopAthletesFailstoLiftNikeStock
国际商务文化知识小贴士——加拿大商务习俗
Unit11FinancialAccounting
TextAMicrofinance--SmallSums,BigIssue
TextBBookkeepingandAccounting
CaseStudy：StarbucksinChina
国际商务文化知识小贴士——日本商务习俗
Unit12TraveIIndustry
TextAChinaRanksFifthinWorldTourism
TextBChinasGoldenWeek：ALuxuryElDorado
CaseStudy：UNWTOandMicrosofttoBoostEtourismforDevelopment：AfricatoBePrimaryTarget
国际商务文化知识小贴士——法国商务习俗
附录A练习参考答案
参考文献
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