英文电子商务与电邮写作

　　电子邮件已经成为商务交往中重要的一部分。电子邮件要远比传统的信件灵活快捷；同时它又不同于电话交流。电邮本身又可以作为商务交往中能够留存的重要文字材料。在现代职场中，电子邮件已经成为商务交往中重要的一部分。电子邮件要远比传统的信件灵活快捷；同时它又不同于电话交流，在回复电邮之前人们有时间进行考虑，而且电邮本身又可以作为商务交往中能够留存的重要文字材料。基于此我们编写了此书。本书分文三大部分，第一部分介绍商务电子邮件的特点和写作原则；第二部分为商务英文E-mail情景范例；第三部分是附录部分。其中第二部分包括业务往来，业务开发与客户关系，付款与催款，抱怨与投诉，道歉，会议招聘与求职以及各种日常工作邮件等。

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开篇 商务电子邮件的特点和写作原则. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .001

第一部分 商务英文Email 情景范例. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . 003

第一章 业务往来 Business

1. 新品发布Releasing NewProducts........................................................6

2. 介绍产品IntroducingProducts...............................................................9

3. 询价Asking for thePrice......................................................................12

4. 获取材料和信息Acquiring Documents and Information.......................15

5. 报价Quotation.....................................................................................17

6. 讨价还价Counter Offering...................................................................21

7. 价格变动通告Adjusting thePrice.........................................................24

8. 下订单Placing anOrder......................................................................28

9. 确认订单Confirming an Order.............................................................32

10. 通知装运NotifyingShipment..............................................................36

11. 取消与更改订单Cancelling and Changing an Order..........................40

第二章 业务开发与客户关系 Emails for Developing Business

and Business Relations

12. 邀请潜在客户来访Inviting Potential Clients to Pay a Visit.................44

13. 与潜在客户安排会面

Arrangements for Meeting PotentialClients.......................................49

14. 与客户会谈后的跟进Follow-up After the Visit....................................53

15. 感谢合作Thanks Note forCooperation..............................................57

16. 给老客户的回馈Promotions for Regular Clients................................61

目 录

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第三章 付款与催款 Payment and Pressing Payment

17. 告知付款方式Common Payment Terms............................................66

18. 催款收账Letters for PressingPayment.............................................70

19. 感谢付款Expressing Thanks for Footing the Bill...............................74

第四章 抱怨与投诉 Emails for Making a Complaint

20. 投诉发货疏漏A Complaint about an Error in Delivery.......................80

21. 投诉产品质量A Complaint about Product Quality..............................84

22. 投诉交货延迟A Complaint about Delayed Delivery...........................88

23. 投诉服务不佳A Complaint about Treatment......................................91

第五章 道歉 Apologies

24. 为缺席道歉Apology forAbsence.......................................................98

25. 为未能及时答复道歉Apology for Delayed Reply.............................101

26. 为不能按时完成订单道歉Apology for Delayed Order......................105

27. 为延迟发货道歉Apology for Delayed Shipment..............................109

28. 为货品质量瑕疵道歉Apology for Flawed Products.......................... 113

29. 为账目出错道歉Apology for Mistakes in Account............................ 118

30. 为员工的行为道歉Apology for Employee’s Improper Behavior.......122

31. 澄清责任与误解Clarifying Duty and Misunderstanding...................126

第六章 会议 Meetings

32. 会议通知MeetingNotice..................................................................130

33. 更改会议时间Changing MeetingTime.............................................134

34. 参会邀请MeetingInvitation..............................................................137

35. 接受邀请AcceptingInvitation...........................................................140

36. 拒绝邀请DecliningInvitation............................................................143

37. 会议日程MeetingAgenda................................................................146

38. 会场预定及会务安排Arranging Meeting Place and Affairs...............149

39. 会后跟进Follow-up ofMeeting........................................................152

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第七章 各种日常工作邮件 Letters of Daily Affairs

40. 宣布培训计划Announcement of Training Plan................................156

41. 申请购买办公设施Application for Purchasing Office Equipment.....160

42. 公司裁员通知lay offNotice..............................................................163

43. 节假日通知HolidayNotice...............................................................166

44. 公司聚会Company’s Party...............................................................169

45. 请假Asking for aLeave...................................................................173

46. 办公室琐事OfficeAffairs..................................................................176

第八章 招聘与求职 Recruitment and Job Application

47. 确认收到应聘材料Application Acknowledgement...........................180

48. 笔试和面试通知Interview and Test Notification...............................183

49. 录用通知JobOffer...........................................................................186

50. 拒绝录用信Candidate RejectionLetter............................................191

51. 求职信CoverLetter..........................................................................196

52. 简历追踪邮件

Resume Follow-up Email (Pre-interviewFollow-up Email)..............201

53. 面试追踪邮件Post-interview Follow-up Email..................................203

54. 感谢并同意入职信Job Offer Acceptance Letter...............................206

55. 拒绝接受职位信Job RejectionEmail...............................................209

第九章 其他人力资源相关邮件 Other Relevant Human Resources

Emails

56. 欢迎新进员工Welcome New Employee...........................................214

57. 新任领导上任Welcome New Leader...............................................218

58. 晋升通知Employee Promotion Announcement...............................221

59. 调职通知TransferAnnouncement....................................................225

60. 加薪提议Salary IncreaseProposal..................................................228

61. 辞职信ResignationLetter................................................................231

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62. 告别信FarewellLetter......................................................................235

第十章 祝贺信 Congratulation Letters

63. 祝贺晋升Congratulation onPromotion............................................240

64. 祝贺工作成果Congratulation on Achievement.................................243

65. 祝贺公司事业扩展Congratulation on New Business.......................245

66. 祝贺纪念日Congratulation onAnniversary......................................247

67. 祝贺结婚Congratulation on Wedding..............................................253

68. 祝贺生日Congratulation onBirthday...............................................257

69. 祝贺生子Congratulation on NewBaby............................................260

第二部分 电子商务沟通指南. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . 265

1. 如何在国外建立网络商城How to create a online store abroad.........266

2. 如何开户How to open your own onlinestore....................................269

3. 如何发货How to delivery youritem...................................................271

4. 卖家流程The process of sellingonline..............................................272

5. 卖家流程范例Successful case of sellingonline.................................274

6. 在线寻找合作商机Search for cooperation opportunity online............277

7. 网购整体操作流程

The complete operation process of shoppingonline..........................279

8. 亚马逊网站概述：地球上最以客户为中心的公司Amazon.com overview:

the most customer-centric company onearth...................................... 280

9. 易趣网EBay.com...............................................................................282

10. 如何付费How topay........................................................................284

11. 如何咨询（email 形式或qq 对话）How to consult(email or qq)......288

12. 如何发布信息How to postinformation.............................................290。