Onyourrisetothetop,hardworkandexperienceareimportant,buttheycantakeyouonlysofar.Toleadinyourindustryorprofession,youmustbereadytoassumetheleader'sspeakingrole.Insurveyaftersurvey,thenumber-oneskilldeterminedtobeindispensabletoleadersiscommunication.Mustyoubebornwiththistalent,orcanyoulearnhowtocommandaroom?
InSpeaklikeaCEOSuzanneBatesprovesthatyoudon'thavetobeanatural-bornspeakertodevelopacompellingcommunicationstyleallyourown.Whetheryou'reinthecornerofficeortheOvalOffice,atthediningroomtableorbeforeanaudienceofmillions,you'llfindablueprinttospeaklikealeaderandgetresults.Notanotherone-size-fits-allguidetobetterpresentationsorpublicspeaking,SpeaklikeaCEOisasophisticatedapproachbasedonthephilosophythatsuccessfulleadershavetheirownuniquecommunicationstyles.Itsself-assessments,exercises,andcustomizableself-improvementplansletyouzeroinonyourstrengthsasacommunicatoranddiscoveryournaturalabilities.
Asanaward-winningnewsanchor,Batesinterviewedmorethantenthousandbusinessandpoliticalleaders,celebrities,andnewsmakers--andshesawthemattheirbestandworst.Nowasought-afterexecutivetrainerwithnationalandinternationalclients,sheisrenownedforherabilitytotransformleaderswhoavoidthespotlightintobold,confident,naturalspeakers.InSpeaklikeaCEO,shearmsyouwiththesametechniquesthathavehelpedherclientsbecomecommunicatorsextraordinaire.You'llfindtricksofthetrade,whetherspeakinginfrontofcrowdsandcamerasorone-on-one.
SpeaklikeaCEOalsooffersyouachancetolearnfromthemasters.YouwillbeinspiredbytheadviceandexperienceofleadersincludingRudolphGiuliani,MarioCuomo,ColinPowell,OprahWinfrey,JackWelch,andRichardBranson.You'lllearntechniquesofHillaryClinton,JoeBiden,andevenAbrahamLincoln.SpeaklikeaCEOshowsyouhowto:
Overcomepressureandprojectarelaxed,comfortablepresence
Warmupanymeetingandkeepyouraudienceengaged
Discoveryourownauthenticwaytocommunicate
Handledifficultconversations,interviews,andquestionswithconfidence
Acethemostchallengingsituations,includingspeeches,presentations,mediainterviews,Q&Asessions,businessmeetings,publicdebates,andmore
Createasimple,step-by-stepplansothatyoumastereveryaspectofspeaking
Yourguidetohandlinganycommunicationchallengelikeapro,SpeaklikeaCEOisoneresourceyoudon'twanttobewithout.Whetheryou'reonyourwaytothetoporyou'vealreadyarrived,you'llrefertoitagainandagain.