Hardcover: 304 pages Publisher: Wiley; 1 edition (April 12, 2002) Language: English ISBN-10: 0471218995 ISBN-13: 978-0471218999 Product Dimensions: 6.4 x 1 x 9.2 inches 无外皮
商品描述：
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
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