【图书描述】: 本书分为10个单元,内容涉及全球化时代的交际问题、文化与交际、各类文化差异、语言与文化、跨文化言语交际、跨文化非言语交际、时间与空间使用上的文化、跨文化感知、跨文化适应、跨文化能力等,包括了跨文化交际的各个方面,对其中一些重要问题都有相对深入的介绍和探讨。 【编辑推荐】: 新世纪高等院校英语专业本科生系列教材(修订版)旨在打造完整的英语专业学科体系,全面促进学生的语言技能、学科素养和创新能力的培养,必将为我国培养国际化、创新型、高素质的英语专业人才奠定坚实的基础! 【内容简介】: 新世纪高等院校英语专业本科生系列教材(修订版)旨在打造完整的英语专业学科体系,全面促进学生的语言技能、学科素养和创新能力的培养,必将为我国培养国际化、创新型、高素质的英语专业人才奠定坚实的基础! 权威性和先进性的体现:按照《高等学校英语专业英语教学大纲》提出的培养目标、课程设置、教学要求和教学原则精心设计,凝聚海内外英语专业教育界专家学者的智慧,反映英语专业教育、科研的最新成果。 前瞻性和创新性的结晶:基于广泛的市场调研、详尽的需求分析和严谨的科学判断,梳理现有教程,优化教材结构,更新教学方法和手段,强化学生综合能力的培养。 专业素质和人文素养的同步提升:专业技能、专业知识、相关专业知识的完美匹配,帮助学生打下扎实的语言基本功,增强其分析问题、解决问题的能力,提高专业素质和人文素养,使学生真正成为国际化、创新型、高素质的英语专业人才。 【目录】: Unit 1 Communication Across Culturrs warm up Reading IIntercultural Communication: An Introduction Discovering Problems: Slim Is Beauifuf? Group Work Debate Reading IIThe Challenge of Globalization Writing Identifying Difference Difference: How We Address Each Other Survey Interculturar Insiqht Translation Case Studu: Cases i-4 Further Reading IStumbling Blocks in Intercultural Communication Further Reading IICommunication in the Global Village
Unit 2 Culture and Communication Warm Up Reading IWhat Is Culture. Fill-in Task Sharing Knowledge: More About Culture Writing Reading IIElements of Communication Discovering Problems: Misfeading Commerciaf Signs Matching Task Identifying Difference Commuicating Effectvely Group Work Translation Case Study: Cases 5-8 Further Reading IUnderstanding Culture Further Reading IIEssentials of Human Communication
Unit 3 Cultural Diversl Warm Up Reading IDifferent Lands, Different Friendships Cultural!n formation: American Friendship Survey Identifying Difference :Famifu Structure Reading IIComparing and Contrasting Cultures Interview Group Work Sharing Knowledge: Confucian Culturaf Patterns Writing Intercufturaf lnsigfit Translation Case Study: Cases 9-12 Further Reading ICultural Dimensions Further Reading IIHigh-Context and Low-Context Cultures
Unit 4 Language and Culture. Warm Up Reading IHow Is Language Related to Culture Fill-in Task Group Work ldentifying Difference: Kinship Terms and More. Reading IILanguage-and-Culture, Two Sides of the Same Coin Sharing Knowledge: How to Say "Yes" and "No". Survey Writing Discovering Problems: Translating Across Languages Translation Case Study: Cases 13-16 Further Reading iThe Sapir-WhorfHypothesis Further Reading II Language, Thought, and Culture
Unit 5 Culture and Verbal Communication Warm Up Reading IUnderstanding the Culture of Conversation Fill-in Task Identifying Difference: Com.pfiment Response Interview Reading IIThe Way People Speak Group Work Cufturaf Information: Making Tefephone Calls Intercu fturaf lnsight Translation Case Studua: Cases 17-20 Further Reading ICross-Cultural Verbal Communication Styles Further Reading IIPreferences in the Organization of Verbal Codes
Unit 6 Culture and Nonverbal Commumcation Warm Up Reading IAn Overview of Nonverbal Communication Matching Task Observation Task Sharing Knowledge: Factors That Inflfuence Touch Reading IIGender and Nonverbal Communication Writing Group Work Identifying Difference: Posture and Sitting Habits Cufturaf lnformation: How the Japanese Communicate Nonverbally Translation Case Study: Cases 21-24 Further Reading IFunctions of Nonverbal Communication Further Reading IISounds and Silencea
Unit 7 Time and Space Across Cultures Warm Up Reading IThe Heartbeat of Cuhurc Identifying Difference: Whats the Rush? Group Work Intercufturaf lnsight Reading IIThe Language of Space Writing Cufrural lnformation: Home in Various Cultures Sharing Knowledge: Cultures Built Into the Landscape Translation Case Studu: Cases 25-28 Further Reading ICultural Conceptions of Time Further Reading IIGerman Use of Space
Unit 8 Cross-Culturai Pereeption Warm Up Reading IFrench Leave and Dutch Courage Fill-in Task Cufturaf lnformation: Wfio Is Gaijin? Survey Reading IIEthnocentrism and Ethnorelativism Discovering Problems: Tile Image o fOtfiers.... Group Work Writing Sharing Knowledge: Culture and Perception Translation Case Study: Cases 29-32 Further Reading IBehaviors That Separate Us Further Reading |1Stereotype and Prejudice
Unit 9 Intercultural Adaptation Warm Up Reading IAdapting to a New Culture Sfiaring Knowledge: Two Views of Culture Shock Discovering Problems: Cfiinese Students Abroad Reading |1Overcoming Ethnocentrism in Communication Group Work Test Yourself Identifying Difference: Little Things Where Theey Differ Debate Translation Case Study: Cases 33-36 Further Reading ISojourner Adaptation Further Reading IIDeveloping Mindfulness
Unit 10 Aequiring Intercultural Comtetence 【文摘】: Posture and sitting habits ofrer insiightinto a culture’s deep structure.In many Asiancultures,the bow is much more than agreeting.it signifies the culture’s concernwith status and rank.In Japan,for example,low posture is an indicator of respect.AI—though it appears simple to the outsider,thebowing ritual is actually rather complicated.The person who occupies the lower stationbegins the bow,and his or her bow must bedeeper than the other person’s.The superior,on the other hand,determines when the bow-ing is to end.When the participants are ofequal rank,they begin the bow in the samemanner and end at.the same time. The manner in which we sit also can corn.municate fl message.In the United States,where“casualness”is considered a greatvirtue,people often sit with feet on chairsor even desks.They sometimes sit with theirbacksides(buttocks)on tables and desks as flway of expressing their individuality or care-free attitude.Slumping oneself over whilesitting in a chair and placing feet on what—ever object around is a common U.S.behavior.it is intended to show that the person iscasual,honest,sincere,and‘just one of thefolks.”In the United States,even millionaires,corporation presidents,government leaders.and movie stars try to pretend they are ordi-nary people by using“the U.S.slouch”and“the feet—on-the—furniture”maneuver, Unfortunately,people of other countries may interpret this behavior as being sloppyand as reflecting a general lack of alertness,interest,and respect.Americans do not USU—ally realize that what they think of as casual——ness is viewed very differently and very nega?tively by many people around the world.People in many cultures are expected to sit erect.Such cultures include many countriesjn Latin America,Asia,Europe,and the Middle East.For instance.in countries such as Ger.many and Sweden,where lifestyries tend tobe more formal,slouching is considered a sign of rudenes、s and poor manners. In the United States,crossing legs is a sign of good etiquette.Americans feel com-fortable crossing their legs and sitting with one ankle on the other knee.Many cultures say that crossing legs is okay,but placing the ankle on the knee while crossing one’s legsis totally unacceptable.You can cross your legs but not put your ankle on your knee in some Latin and Asian countries.in Peru,men can place the ankle on knee,but women must cross their entire legs at the knee.In Syriawomen must not cross their legs at all in public,though men can cross at the knee.in Ghana and in Turkey,sitting with one’s legs crossed is extremely offensive.People in Thai?Jand believe that because the bottoms of thefeet are the lowest part of the body,they should never be pointed in the direction of