Part1BuasinessEnvironment
Chapter1MotivesandFunctionsofaBusiness
Chapter2BusinessEthicsandSocialResponsibility
Chapter3AssessingEconomicConditions
Chapter4AssessingGlobalConditions
Part2StartingaNewBusiness
Chapter5SelectingaFormofBusinessOwnership
Chapter6EntrepreneurshipandBusinessPlanning
Part3Management
Chapter7ManagingEffectively
Chapter8OrganizationalStructure
Chapter9ImprovingProductivityandQuality
Part4ManagingEmployees
Chapter10MotivatingEmployees
Chapter11Hiring,Training,andEvaluatingEmployees
Part5Marketing
Chapter12CreatingandPricingProducts
Chapter13DistributingProducts
Chapter14PromotingProducts
PartⅥFinancialManagement
Chapter15AccountingandFinancialAnalysis